| Marketing aimed especially at bloggers who want to | | | | meeting of the mindsfor cat afficiendos! Have an opt |
| build areadership: will this become a specific niche of | | | | in box at the top of yourblog page to capture |
| internetmarketing? | | | | readers' names and emails so you canbuild a list of |
| Internet marketing is a generic term for the whole | | | | cat-lovers, email them a weekly newsletter, say,and |
| scopeof marketing targeted for online business | | | | occasionally promote ebooks and other services of |
| owners andwebmasters which until now has rarely | | | | interest. |
| been very specificin its application. But today, with | | | | You may even narrow this niche down to just one or |
| the new widespreadinterest in blogging and the | | | | two breeds! |
| wonderful social bookmarkingphenomenon, a new | | | | I would prefer to target pedigrees in general so as to |
| specific breed of internet marketingis called for! And | | | | enjoy awider audience for my newsletter promotions. |
| so I am advocating "Blog Marketing"! | | | | Have some cartoonson your blog. Vet numbers. |
| What is Blog Marketing exactly? | | | | "How To" and "Did You Know" andfeature a breeder |
| Marketing specifically given to solving the problems | | | | weekly. Have lush photos and cute stories! |
| facing theblogger. Which are? Well, say you get your | | | | Consider some low priced Google Adwords |
| new blog up andrunning: it is to be about cat breeds. | | | | advertising which canbe very effective in this type of |
| You have two pedigreecats and you want to tell the | | | | niche, especially if youpromote your blog as an |
| world about them and so you optfor the general | | | | authority: "The Balinese Breeders |
| niche of Cat Breeds, with the intention ofsneaking in | | | | Blog" for instance, or "Cat Lovers Get It Here Blog"! |
| lots of neat amusing anecdotes on your two | | | | Search online for other blogs, either devoted to cats |
| cats,lots of interaction between cat-lovers, a | | | | orsomething along the lines of Pedigree dogs, birds, |
| directory of breeders,photos of pedigree cats, and | | | | fisheven! Rabbits, coveys: advertise and article swap |
| not least, to promote a few ebooksdevoted to cats. | | | | with these. |
| You spend a little time creating your first ten posts, | | | | Build a community of like minded blogs! Keep it |
| you addsome sidebars, you're ready to roll out your | | | | interactive. |
| blog to the world,both cat-loving and cat-hating, and | | | | We don't want closet blogging! Open your doors and |
| even cat-indifferent! | | | | proclaimyour blog to the world at large! |
| And what happens then? Nothing. No one visits your | | | | So these are some initial ideas I have for a very |
| blog,no one comments on your blog, no one knows | | | | specific animallovers' niche blog, and of course you |
| your blog exists. | | | | can work along similarlines whatever your subject of |
| You want to cure the "nothing" scenario? So this is | | | | interest. I would like to sayespecially: do keep posting |
| where Blog | | | | regularly, at least twice weekly,even if on random |
| Marketing comes along for you! | | | | days and short posts. Keep up-to-date andkeep the |
| You need to communicate with cat-lovers | | | | flow going. Social bookmark a short synopsis of |
| everywhere thatyour blog is up and running and | | | | yourpost to various web 2.0 websites. Take a few |
| requires readership! Youcould start by emailing cat | | | | moments to readother blogs and comment on them. |
| breeders and cat breed sites askingfor advice, | | | | Show an interest. Blogmarketing is interactive internet |
| material to post, a directory of breeders, photos. | | | | marketing! There are no hardand fast rules: blogging is |
| Tell them your aims, ask them to get involved. Do | | | | developing all the time. But beimaginative, be |
| they have alist of cat-lovers? How can you tap into | | | | innovative and be creative! Aim to stand outfrom the |
| that list? Can you payto run a solo ad to the list? Can | | | | crowd. Propel your blog onwards and upwards |
| you swap anything for the useof the list, perhaps | | | | bysheer courage, boldness, wit and ingenuity! |
| free advertising or article posting uponyour blog | | | | Becauseblogging is you! Blogging is you expressing |
| pages? | | | | your thoughtsand ideals to the world. And we love |
| Try a few simple small inexpensive ads offline: | | | | you for it! |
| classifiedsin local and national ad newspapers, cat | | | | Enjoy great success in your blog marketing! |
| magazines andsimilar. Proclaim your blog to be a | | | | |