| It could be movies, animated films, commercial | | | | show that involves performing arts. Entertainment in |
| advertisements featuring top celebrities and sports | | | | this category is also related to exhibitions. A fare or |
| entertainment shows like wrestling and boxing. The | | | | an exhibition at a museum or an art gallery, all fall |
| later is sports with a script and storyline backing it | | | | under this category. The next one is the Mass-Media. |
| and the final product is delivered live to the audience. | | | | Here the mode of Entertainment is provided through |
| Other media targeting activities would include a | | | | media communications via films, television, radio, etc, |
| fashion show or an exhibition in an art gallery | | | | etc. The film industry is considered to be the biggest |
| amongst others. The entire motive is to provide the | | | | entertainment industry in India with the yearly budget |
| common masses with news that seems to be an | | | | that includes turn-overs and profits soaring a billion |
| illusion compared to the daily chores they face. | | | | Rupees and is easily the most dominating sector in |
| Entertainment is considered to be one of the biggest | | | | Mass-Media. A Night Club comes close to this |
| money grossing factors in the market today. An | | | | particular segment as music and records from the |
| Entertainment Company primarily deals with activities | | | | films get there major promotion done here. |
| that relate to recreation that is catered to the | | | | Next in line are the Electronics media and off-shore |
| common public. It could be movies, animated films, | | | | related ventures. The Electronic Media provides |
| commercial advertisements featuring top celebrities | | | | entertainment in the form of various computer |
| and sports entertainment shows like wrestling and | | | | games and technology stuff like the internet and |
| boxing. The later is sports with a script and storyline | | | | mobile phones. Where as the “see also” |
| backing it and the final product is delivered live to the | | | | entertainment industry consists of related |
| audience. Other media targeting activities would | | | | entertainment stuff from overseas. The Film industry |
| include a fashion show or an exhibition in an art | | | | in India is dubbed as “Bollywood”, where as |
| gallery amongst others. The entire motive is to | | | | the film industry that is based in the United States is |
| provide the common masses with news that seems | | | | termed as “Hollywood”. So entertainment |
| to be an illusion compared to the daily chores they | | | | from the Off- shore part is provided to us in India |
| face. | | | | through the help of distributors. You also have |
| In the initial stages an entertainment program was | | | | Gambling and the pornographic Industry as mode of |
| basically sponsored by corporate houses who at the | | | | entertainers that is mainly kept aside for adults. On a |
| most had stakes involved with the venture that was | | | | work front a Branded Entertainment Company in |
| produced and then provided through television or | | | | India handles all these components with ease. |
| media to the general audiences. Today you have a | | | | Now to the main point!!! Who manages the complete |
| complete industry dedicated to this field. The | | | | transactions? If the Entertainment Company in |
| Entertainment Industry on a whole consists of a large | | | | question is really big, branded and has a reputation to |
| number of sub-industries, basically categorized into | | | | keep, it is essential that it has an account |
| four major parts. | | | | management firm to keep in check of their accounts. |
| 1) Traditional Live Entertainment Industry. | | | | An entertainment company churns out huge money |
| 2) The Mass Media Entertainment Industry. | | | | all the time, it hosts, sponsors and even arranges |
| 3) Electronic Industry. | | | | events, and hence a lot of money at any instant is |
| 4) Related off-shore Entertainment. The categorized | | | | at stake. Therefore there has to be a track on the |
| sub-industry has their own audiences that help them | | | | budget to know what the actual and the estimated |
| to flourish. | | | | expenditure of the event is. All in all a Branded |
| The traditional live industry is provides entertainment | | | | Entertainment Company in India is indeed a jackpot |
| live to the audience, instead of a taped format as | | | | and anyone associated with it is bound to make a lot |
| followed by the other groups. It could be theatre, a | | | | of money. |
| musical show, a sports show, a fashion show or any | | | | |