Don’t Motivate the Masses, Motivate the Leaders

The toughest issue with building a business inthey building their business or where are they? 
Network Marketing is keeping your entire teamIt’s very simple, they just got lost in the team.
motivated. In the beginning, people sign up and areYou have to think of your business like a corporate
very excited to be involved with the business andstructure.  You are the CEO, then below you are
have brought up dreams of wealth and prosperitythe regional managers, then managers, then
that the real world of life has beat down over thesupervisors, then workers.  The CEO doesn’t
years.  So when you have a team, it is important,look over everyone, just his key leaders.  So treat
actually EXTREMELLY IMPORTANT and vital to youryour business like a real business (which it is), and
success to keep them motivated.  But don’t doyou will see a big difference.
this all on your own, focus on your Team LeadersThe key is very simple.  In most Network Marketing
and motivate them to motivate their leaders.companies, the goal is to find a key number of
I have seen this in many of the MLM Companies thatpeople and build under them.  This number is usually
I have been involved with, is lack of motivation inaround 6.  So even if you have 200 people in your
teams which will always turn into a cancelation ofteam, your main focus should be those 6 direct
their membership.  There is a reason why MLM haspeople.  You should have weekly phone calls with
such a low retention rate.  It’s because peoplethem and they should become your best friends.
join and expect others to do everything for them, orRemember, they are your business partners. Keep
when they try to do it themselves, they justthem motivated, provide them leadership, and teach
don’t have the tools to succeed.  People needthem to do the same.
to be motivated and mentored.This will turn out to be so much easier then trying to
You are the CEO – Who are your Managers?motivate everyone on such a large scale.  Keeping it
As you may already know, in your team you havesimple and targeted will grow your business much
people called business builders.  They are the onesfaster and keep the retention rate much higher. 
who go out and recruit many, and it is huge to get aFocus on your 6, and make sure that they are
business builder in your team.  But what about all offocusing on their 6.
the other members you have?  Why aren’t