| What are keywords and why are they so important | | | | with the use of the tag [h1], [h2], [h3] and so on and |
| in optimizing your website? | | | | so forth. |
| Keywords, basically, are the words or phrases that | | | | Here's an example of a title tag for your source |
| are most associated with the subject of your | | | | code: |
| business. These are the terms that people will most | | | | [title]An Introduction To Cat Care[title] |
| likely use to search for information about the topic of | | | | And here's an example of a headline tags: |
| your website. | | | | [h1]Why Should You Care For Your Cat?[h1] |
| For example, your website is dedicated to the | | | | [body](the appropriate part of your content goes |
| general subject of "cat care." The keywords that are | | | | here)[body] |
| applicable for your business should be:cat carecare | | | | [h2]How To Start Caring or Your Cat[h2] |
| catcare of a catcat care cliniccat care societycare of | | | | [body](the appropriate part of your content goes |
| my cattake care of my cattake care of a catcat | | | | here)[body] |
| health careto take care of a cathow to take care of | | | | Use your keywords in your ALT tags. ALT tags is |
| a catcare for a catcare of catcare for catcare of | | | | the alternative text that appears every time the |
| your catto care for a cathow to care for a cattaking | | | | mouse cursor passes over an image. It is advisable |
| care of a catcat dental carepersian cat care | | | | that you have a working knowledge of HTML for |
| There are more, most definitely, but these examples | | | | this, though most HTML editors like Microsoft Front |
| should give you a good idea on how to come up with | | | | Page and Macromedia Dreamweaver have features |
| the most effective keywords for your online | | | | that will make this easier. |
| business. | | | | It is important to note how search engine spiders |
| You could manually think of 1000s of applicable | | | | read your website. Once they have pinpointed your |
| keywords, but such would be a brain buster. Instead, | | | | page, courtesy of the meta tags in your source |
| check out the tools found on the following websites: | | | | code, the search engine spiders will read your |
| The features on these sites will give you a lot of | | | | content from the uppermost left part of the page |
| suggestions for possible keywords which you can | | | | going to the extreme right, and back left in the next |
| use. Once you have selected your keywords, it's | | | | line, much like how a web surfer will view your site. |
| time to put them to good use. Here are the things | | | | It is therefore essential that the uppermost left |
| that you should do with them: | | | | portion of your webpage contains your keywords. |
| Populate your website's content with the keywords. | | | | This can be done by including the said keywords in |
| Try to insert 2 to 4 keywords per 100 words. This | | | | your title. |
| will give you a 2 to 4 percent density level, which | | | | Your first paragraph is critical. Make sure to include |
| many experts believe is the optimal amount of | | | | your keywords in the very first sentence, and also |
| keywords to attract the attention of the search | | | | try to mention your keywords at least twice in the |
| engine spiders without compromising the logical | | | | rest of the paragraph. Succeeding paragraphs need |
| integrity of your content. | | | | only mention your keywords at least once. |
| Remember, just because you use the keywords in | | | | Divide your content into paragraphs, and introduce a |
| your content, doesn't mean that the readability of | | | | shift in subtopic with a sub-headline. The sub-headline |
| your content should be sacrificed. Always keep in | | | | should also include your keywords. |
| mind that you have to keep your content | | | | Lastly, about the bottommost right portion of a web |
| informative. | | | | page, many people are actually having a hard time |
| Insert the keywords in your meta tags. Meta tags | | | | figuring out how to include the keywords in this |
| are HTML codes that help the search engine spiders | | | | section. Here's a simple trick. The bottommost right |
| to identify your web pages. Simply include the | | | | portion of a page is usually reserved for your |
| following tag in your source code: | | | | copyright notice. In our running example of a business |
| Please Note: In each of the HTML instances below, | | | | involved with cat care, where "cat care" are the |
| to create PROPER html tags you will need to replace | | | | primary keywords, you could use the copyright |
| [ with . | | | | format below: |
| [META name="keywords" content="(place your | | | | © 2005 cat care |
| keywords here with each term separated by a | | | | That should do it, right? |
| comma)"] | | | | Keyword research and website optimization are only |
| Meta tags should also be present for your title, with | | | | a small part of getting high search engine rankings. I |
| the use of the tag [title] , as well as your headlines, | | | | will cover other strategies in coming articles. |