| At First I Didn't Believe It | | | | and I may break even. It was a toss-up. If 110 |
| I heard about the law of averages only a few weeks | | | | people visited my site, |
| after I started Internet Marketing. | | | | Wah-Lah! I was in profit mode! |
| I was told that after I had used a certain marketing | | | | This One Concept Could Ensure Your Success |
| method for a few weeks, I would notice a trend. For | | | | Now I know this doesn't seem logical, but it really |
| instance, if I was making phone calls, I would notice | | | | does work. If you will simply believe this principle, you |
| that for every 40 people I called, 5 would ask for | | | | will be on the fast track to success. Here it is again. |
| more info, and for every 10 who asked for more | | | | _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
| info, 1 would join. Or, for every 100 people who | | | | _ _ _ _ |
| visited my webpage, one would take action that | | | | The Law of Averages: When you start marketing, |
| resulted in my making a profit. | | | | you will notice a trend. You will achieve your desired |
| My personal statistics would differ, they said, | | | | result after a certain number of attempts. That |
| depending on the quality of my page, the | | | | number will tend to continue. All you have to do to |
| attractiveness of my offer, my skill in talking on the | | | | achieve your desired result is multiply the number of |
| phone etc. I would have to keep track of my efforts | | | | attempts by this magic number. |
| and responses to know how much I would need to | | | | Of course, you will get better at what you do. Your |
| work to get the results I wanted. | | | | phone skills will improve. You will tweak your page or |
| This is what they told me, but I didn't believe them. I | | | | ad copy, and begin to get better results. Things will |
| was told that for my webpage, 400 visits a day | | | | get easier as you progress. |
| would make me a solid profit. Well then, I thought, if | | | | _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
| I get 50 visits a day, I should make a profit after 8 | | | | _ _ _ __ |
| days. Day after day went by without any profits. | | | | But if you believe this principle, your success will be |
| Week after week, I struggled, checked my stats, | | | | inevitible, and even though it may take time, you will |
| and hung my head in dissapointment. I added up my | | | | achieve your desired result. It will only take you four |
| visits for the month. Several thousand visits, and not | | | | clear easily recognizable steps. I won't decieve you |
| one sale, or maybe two or three at best. | | | | and say these steps will be easy, but you will know |
| I remade my web page. Not once, but three times. | | | | exactly what your targets are for each step. |
| No difference. The only way you can fail is by giving | | | | Set up your business. Choose your company or |
| up. Keep trying. I was told. | | | | product, and decide what avenues you are going to |
| Then I Saw It Working | | | | market it in. Are you going to get a list of leads and |
| After several months (it seemed like forever) I | | | | call them? Are you going to make a web page? Does |
| started noticing a few profit days each month. First I | | | | the company provide a web page for you to |
| had three days of profit, then five, then eight. Of | | | | promote online? |
| course when I added things up at the end of the | | | | Plan your marketing strategy and get started. |
| month, I was still losing money. I felt helpless. What | | | | Keep track of your statistics. How much exposure |
| was causing the profit, and why was it so sporadic? | | | | do you need to make one sale, or get one sign-up? |
| Was I at the mercy of chance? And if so, why was | | | | Decide how much you want to achieve, multiply by |
| I so unlucky? | | | | your required exposure, and work to obtain that |
| Silly me, I never thought about looking at my | | | | much exposure. You will know exactly how much |
| webpage visits in relation to my sales. Sure enough, | | | | you have to work to achieve your goals! |
| my magic number seemed to be 110. If I had 95 | | | | That's all there is to it. |
| visits to my page in one day, I would lose money | | | | May you be successful beyond your wildest dreams! |
| almost every time. If I had 100, I may lose money, | | | | |